​​​​Michael Rowland

Senior Live Operations Producer - Freestyle Games / Activision

​2015 - 2016

 

Leading the live operations & post launch development team as well as overseeing the weekly content updates to the innovative and unique GHTV service side of Guitar Hero Live, my role was to ensure customers received an exceptional service with a game development strategy that incorporated the service ongoing. 

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Programme Manager - SEGA

​2014 - 2015

 

Working as part of the newly formed Games as a Service team within Sega’s European HQ, I owned the scheduling and communication process between the Central Sega Platform development team and game studio stakeholders. 

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Live Producer - Ubisoft

​2013 - 2014

 

Based at the Annecy Studio, France, as part of the studio’s direction and senior management team, specifically on the development and live support of the Assassin’s Creed Multiplayer franchise. Owning the DLC and event roadmaps, I managed the development and deployment strategy with the AC brand team. Additionally, I managed the external studio collaboration relationship for the PC SKU, the mobile companion app development and future title prototyping.

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Game Producer - Codemasters

​2011 - 2013

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Reporting to the Executive Producer of the Online Development Studio, my role was to manage a team of development staff specifically in preparation for online deployment, bringing in multiple years of experience for a smooth and rapid launch of F1 Online: The Game, amongst other unannounced titles. 

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Live Producer - Codemasters

​2006- 2013

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Reporting to the Executive Producer and Director of MMO Gaming, my role was to manage the live service of MMO titles, ensuring that post launch development and game support was maintained, and directing the game content on the right course by managing a number of development and live service teams. Owning the project budget and ROI, I was responsible for keeping costs on track and making savings where necessary via localisation, QA or other areas
 

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QA Technician / Community Manager - Codemasters

​2001- 2006

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Initially starting in QA working on racing games to PC FPS titles, I spent 18 months learning about the industry and the company, as well as crafting solid test strategies for our development titles. It was working on IGI2 and engaging with our PC community during Beta testing that I was headhunted for what was a new role in the industry, and became a community manager in 2003.

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Reporting to the Marketing and Product Managers, the role played a crucial link to the gaming public, the development team and the marketing teams. As a public face of Codemasters, I engaged in below the line marketing of our products and built strong bonds and relationships with our gaming communities building up from grassroots. Websites and forums were built with tools to support myself and the future community team, as the roles and processes became slowly defined.

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