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Michael Rowland

Leamington Spa



Phone: +44 (0) 7974 391753

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Professional info​

As a Senior Producer with 15+ years industry experience in Development, Community Management & Marketing, I have extensive knowledge of the gaming industry, working closely & within Development Teams, QA, Customer Services, Marketing, Legal / Licensing, Live Operations, Localisation and 3rd Party teams.

Historically collaborated with an extensive list of development studios internally and worldwide including Activision, Sega, Ubisoft, Codemasters, Turbine / Warner Bros, NHN, 1C, CCR
Extensive knowledge of concept to pre & post-production support for Console, PC MMO and Online Games Development, with an integral role during the birth of games as a services, leading teams building the platform services to support these titles.

Work experience
Senior Live Operations Producer - Freestyle Games / Activision

2015 - 2016


Leading the live operations & post launch development team as well as overseeing the weekly content updates to the innovative and unique GHTV service side of Guitar Hero Live, my role was to ensure customers received an exceptional service with a game development strategy that incorporated the service ongoing. 

Programme Manager - SEGA

2014 - 2015


Working as part of the newly formed Games as a Service team within Sega’s European HQ, I owned the scheduling and communication process between the Central Sega Platform development team and game studio stakeholders. 

Live Producer - Ubisoft

2013 - 2014


Based at the Annecy Studio, France, as part of the studio’s direction and senior management team, specifically on the development and live support of the Assassin’s Creed Multiplayer franchise. Owning the DLC and event roadmaps, I managed the development and deployment strategy with the AC brand team. Additionally, I managed the external studio collaboration relationship for the PC SKU, the mobile companion app development and future title prototyping.

Game Producer - Codemasters

2011 - 2013

Reporting to the Executive Producer of the Online Development Studio, my role was to manage a team of development staff specifically in preparation for online deployment, bringing in multiple years of experience for a smooth and rapid launch of F1 Online: The Game, amongst other unannounced titles. 

Live Producer - Codemasters

2006- 2013

Reporting to the Executive Producer and Director of MMO Gaming, my role was to manage the live service of MMO titles, ensuring that post launch development and game support was maintained, and directing the game content on the right course by managing a number of development and live service teams. Owning the project budget and ROI, I was responsible for keeping costs on track and making savings where necessary via localisation, QA or other areas

QA Technician / Community Manager - Codemasters

2001- 2006

Initially starting in QA working on racing games to PC FPS titles, I spent 18 months learning about the industry and the company, as well as crafting solid test strategies for our development titles. It was working on IGI2 and engaging with our PC community during Beta testing that I was headhunted for what was a new role in the industry, and became a community manager in 2003.

Reporting to the Marketing and Product Managers, the role played a crucial link to the gaming public, the development team and the marketing teams. As a public face of Codemasters, I engaged in below the line marketing of our products and built strong bonds and relationships with our gaming communities building up from grassroots. Websites and forums were built with tools to support myself and the future community team, as the roles and processes became slowly defined.


English Fluent

French basic understanding




MS Project / Office






Prince II Practioner

Certified Scrum Master

Loughborough University

1996 - 2001

BSc Medicinal and Pharmaceutical Chemistry

Barr Beacon School
1990 - 1996

4 A-Levels in Maths, Chemistry, Business Studies / Economics and General Studies

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